The undisputed champion of the diamond industry goes to the De Beers family. They have been mining diamonds in South Africa for one hundred and thirteen years [113]. De Beers produced eighty percent [80%] of the world’s rough diamond supply. He had a legal monopoly in the unregulated diamond industry. It took the United States over one century to finally file charges against the De Beers empire and succeeded in breaking up his diamond monopoly in federal court.

In 2001, after one hundred and thirteen years, the De Beers mining company was

taken private. They divested mining holdings and stream-lined the entire operation to include only the most valuable South African mines that produced the highest quality diamonds. These mines were located in Namiba and their favorite in Botswana. The Botswana is the richest and produces forty million carats [40mm] annually of the highest grade premium diamonds of any mine on earth.

De Beers micro-managed the diamond industry before going private. He spent two hundred million [200mm] in advertsing and required his diamond distributors to match his diamond advertising budget for a grand total of four hundred million [400mm] yearly. This large advertising budget was successful in promoting diamond sales for decades..De Beers created the most famous ad in advertising history..It’s slogan was “Diamonds are a girls best friend.”

When De Beers controlled eighty percent of the world’s diamonds, he would manipulate market supply resulting in a predictable diamond appreciation annually. This micro-managed style gave stability to the diamond industry with continuous diamond appreciation over the decades. But after De Beers went private and his control of diamonds dwindled to less than forty percent [40%] of the world supply, shortages of rough diamonds to meet demand started driving up prices. Before the diamond shortage, De Beers was able to effect an average annual diamond appreciation of fifteen percent [15%] for decades.

As you see the diamonds graded with a [VVS1] or [VS1] clarity and [D] or[ E] color were a good long term investment strategy. Currently with a rough diamond mining shortage, prices for finished diamond jewelry is projected to go up fifty percent [50%] by the year 2015! Thus; flawless grade diamonds and hybrid simulated “Sona Diamonds,” will become a very attractive and profitable investment.

The Sona Israel Gemological Institute created their first man made diamond in [2004] that was not CZ or cubic zirconia based. It was a Sona “Hybrid Diamond Simulant,” made from diamond crystals and sapphires using shared science in the fields of composite and fusion technology. Since it’s release, the Sona Diamond has appreciated twenty five percent [25%] in value annually, and is projected to grow at this rate of return for the next decade to meet consumer demand. http://www.sonadiamondjewelry.com

Dr. C. Phillips

Sona Research Department

http://www.sonadiamondjewelry.com

sonadiamond@comcast.net

Dr. C. Phillips
MediaRoomRelease Free Public Education Series http://www.sonadiamondjewelry.com

Natural Diamonds Diamond
Natural Diamonds Diamond
Natural Diamonds Diamond